Workshop: From Idea to First Clients | Nikolay Nekov — April 22, Sofia
🔥 Only 25 Spots 📅 April 22 🕕 18:30 📍 Sofia

From Idea to
First Clients

A hands-on workshop for entrepreneurs who don't want to guess. 2 hours, a concrete plan, real feedback from the group.

Reserve Your Spot → Details
The Situation

Does This Sound Familiar?

You have an idea that won't leave your head. Maybe even five. But instead of acting, you drift — reading articles, asking friends, making plans that never launch.

Or you've already started. You've invested time, maybe money. But clients aren't coming and you don't know why.

In the age of AI, anyone can generate 10 business ideas before lunch. The tools to create have never been more accessible. But execution? It hasn't gotten easier or cheaper.

Most ideas don't fail because they're bad — they fail because nobody tested them before investing months into something the market never asked for.

Program

What We'll Do in 2 Hours

This workshop is not a lecture. You'll work. In two hours you'll get a methodology for rapid validation and a concrete plan to reach your first paying customers — before investing months and thousands of euros into something the market never asked for.

1

Test the Problem

Understand whether the pain you're solving is strong enough for people to pay for it.

2

Find the Customer

Build a profile of your first customer. Not an abstract "target group" but a specific person with a specific need and budget.

3

Gather Feedback

Learn a framework for rapid market validation — without building a product.

4

Map the Path

Create a plan for the shortest route to your first sale.

You work in a group of 25 entrepreneurs. The feedback you get here in 2 hours can save you months of guessing.

Audience

This Is For You If...

It's a Fit If
  • You have an idea and want to test it before taking the risk
  • You have 5 ideas and don't know which to pursue
  • You've already started but clients aren't coming
  • You want a validation system you'll use again and again
It's Not for You If
  • You're looking for a lecture — this is a working session
  • You're not open to direct feedback
  • You already have paying clients and are scaling

If you want a lecture — this isn't for you. Here we work.

Speaker

Who Leads It

Nikolay Nekov

Nikolay Nekov

Entrepreneur with 8+ years of experience starting and scaling businesses. Founder of a digital agency that has worked with some of the largest brands in the country, and of karavani.bg — the market leader in its category.

Has worked with 30+ companies on product strategy, go-to-market, and growth. Extensive experience in fundraising.

Creator of successful educational programs, mentor at Mentor the Young and Teenovator, speaker at 20+ trainings and seminars.

8+
years experience
30+
companies
20+
trainings

Trusted by

"Работата с Ники е истинско удоволствие. В рамките само на няколко месеца изградихме успешен и смислен бизнес, който продължава да расте ежедневно."

Alexandra Algafari
Psychologist & Psychotherapist

"Препоръчвам го за всяка организация, търсеща високо ниво на професионализъм."

Lloyd Butler
Senior Manager, PayPal Australia
Tickets

Reserve Your Spot

Livestream
49 €
Early bird price
  • Watch the workshop live online
  • Get the recording after the event
  • The full methodology
Buy Livestream →
Most Popular
In-Person + Recording
89 €
Early bird price
  • Attendance in the venue
  • Live group work
  • Networking with 25 entrepreneurs
  • Workshop recording forever
Buy In-Person + Recording →
In-Person
59 €
Early bird price
  • Attendance in the venue
  • Live group work
  • Networking with 25 entrepreneurs
Buy In-Person →

Early bird prices until April 10. After: €35 / €69 / €89.

Only 25 in-person spots.

Info

Details

Date
Wednesday, April 22, 2026
Time
18:30 – 20:30
Venue
Sofia
Exact location sent to ticket holders
Format
Hands-on workshop
You work in groups
What to Bring
Your idea
Five of them works too
Livestream
Live online
Recording after the event
Questions

Frequently Asked Questions

Yes. If you have several ideas and don't know which to choose, the workshop will give you a framework for quick prioritization.

The methodology isn't a secret. The difference is you apply it live, get feedback from 25 entrepreneurs, and leave with a concrete plan — not theory.

Yes, if you're testing a new direction, product, or market.

You watch the workshop live online and get the recording. No group work or networking, but you get the full methodology.

A lower price for those who decide quickly. Valid until April 10.

If the content doesn't meet your expectations, we offer a 100% refund.

25 Spots. One Evening. A Concrete Plan.

Wednesday, April 22 · 18:30 · Sofia

Reserve Your Spot →