Entrepreneur. Consultant. Mentor.
I help businesses grow from idea to scale.
I work at the intersection of product, growth, and behavioral design — building businesses that scale, not just launch.
I design product and growth systems that drive retention, engagement, and monetization — combining product strategy, behavioral design, and scalable growth.
From concept to traction — I help founders and teams validate ideas, build MVPs, and launch scalable business models fast.
I design loyalty programs, gamified experiences, and community-driven systems that increase engagement, retention, and long-term value.
I partner with selected companies to build high-impact ventures, and share proven systems through keynotes, workshops, and internal team sessions.
Ready to work together?
Apply for a Session →Buy a recording of a past training or book an online business consultation.
Past Training Recordings
Full-day training: idea selection, validation, team, business plan, and marketing strategy. Includes full video recording and all materials.
Digital marketing agency, having worked with some of the largest brands in the country.
Caravan rental marketplace and additional services — leader in its category.
A community building a new generation of leaders in Silistra.
YouTube channel on entrepreneurship, leadership, and personal development.
Challenge: Launching and validating a community platform with minimal paid traffic.
We built a content-driven growth system — focused on community engagement, organic distribution and outcome tracking.
Working with Niki is a genuine pleasure. He helped me — and continues to help me — think at scale and move the project forward when things get tough. Within just a few months we built a successful and meaningful business that keeps growing every day.
His ideas significantly improved the competitiveness of our product. I recommend him for any organization looking for a high level of professionalism.
I strongly recommend Niki and his team. He doesn't just help with marketing strategies — Niki is like a business partner. His opinion and advice have always been invaluable in building and growing my business.
Trusted by
Entrepreneur with 8+ years of experience starting and scaling businesses. Founder of ThinkFirst — a digital agency that has worked with some of the largest brands in Bulgaria — and karavani.bg, the market leader in its category.
I've worked with 30+ companies on product strategy, go-to-market, and growth. I have extensive experience in fundraising.
Creator of successful educational programs in the entrepreneurial ecosystem, mentor at Mentor the Young and Teenovator, and speaker at 20+ training sessions and seminars.
I believe every organization needs a clear vision of how to create positive, long-term change. And I'm ready to work with people who want exactly that.
Tell me what you're working on — I'll review your situation and suggest the best way I can help.