Nikolay Nekov | Business Consultant & Entrepreneur — Sofia

Nikolay Nekov

Entrepreneur. Consultant. Mentor.
I help businesses grow from idea to scale.

Nikolay Nekov

Featured in:

How I Can Help

I work at the intersection of product, growth, and behavioral design — building businesses that scale, not just launch.

Product, Growth & Retention Systems

Build products people actually stick to

I design product and growth systems that drive retention, engagement, and monetization — combining product strategy, behavioral design, and scalable growth.

Venture Building

Turn ideas into real businesses

From concept to traction — I help founders and teams validate ideas, build MVPs, and launch scalable business models fast.

Gamification, Loyalty & Community

Build ecosystems, not just features

I design loyalty programs, gamified experiences, and community-driven systems that increase engagement, retention, and long-term value.

Strategic Partnerships, Talks & Workshops

Co-build and share what works

I partner with selected companies to build high-impact ventures, and share proven systems through keynotes, workshops, and internal team sessions.

Ready to work together?

Apply for a Session →

Workshop: From Idea to First Clients

April 22 · 18:30 · Sofia

Training & Consulting

Buy a recording of a past training or book an online business consultation.

Past Training Recordings

From Idea to Business in 6 Steps

Full-day training: idea selection, validation, team, business plan, and marketing strategy. Includes full video recording and all materials.

Past Trainings & Talks

Starting a Business – Opportunities and Challenges
Dec 22, 2024Silistra
Full-day Workshop: From Idea to Business in 6 Steps
Mar 1, 2024Barter Community Hub, Sofia
Gamification: How Game Models Help Business
Oct 18, 2023Barter Community Hub, Sofia
Gamification Workshop: „How to Increase Customer Engagement & Loyalty"
Mar 15, 2022Inter Expo Center, Sofia
Socially Responsible Campaigns & Sustainable Influencer Partnerships
Feb 22, 2022
Strategies in Branding & Product Design with Mark Ralev
Jan 5, 2022
Marketing Station: „The Symbiosis Between Business Growth and Positive Change"
Dec 15, 2021
Gamification Workshop: „How to Engage Customers Sustainably through Gamification"
Oct 5, 2021INTERPRED WTC Sofia
eComm Talk #3: Tools for Optimizing Online Stores
Mar 11, 2021Online
eComm Talk #2: How to Develop a Winning CRO Strategy
Dec 11, 2020Online
eComm Talk: Black Friday 2020 Strategy
Oct 30, 2020Online
NekovTalkLive #2: „The Skill of Succeeding from Anywhere"
Feb 26, 2020Zona 21, Sofia

My Projects

From Idea to a Community of 650+ Members

JAYA Tribe

Challenge: Launching and validating a community platform with minimal paid traffic.

We built a content-driven growth system — focused on community engagement, organic distribution and outcome tracking.

  • Research & audience analysis
  • Product, brand & community structure
  • Business model & growth plan
  • Partner & contractor coordination
  • Content & distribution strategy
JAYA Tribe website
650+
subscribers
6,980
hours of content watched

Working with Niki is a genuine pleasure. He helped me — and continues to help me — think at scale and move the project forward when things get tough. Within just a few months we built a successful and meaningful business that keeps growing every day.

Alexandra Algafari Founder, JAYA Tribe

What Clients Say

His ideas significantly improved the competitiveness of our product. I recommend him for any organization looking for a high level of professionalism.

Lloyd Butler
Senior Manager, PayPal Australia

I strongly recommend Niki and his team. He doesn't just help with marketing strategies — Niki is like a business partner. His opinion and advice have always been invaluable in building and growing my business.

Alexandra Stoyanova
Founder, Sunny Rooms

Trusted by

Nikolay Nekov

About Nikolay

Entrepreneur with 8+ years of experience starting and scaling businesses. Founder of ThinkFirst — a digital agency that has worked with some of the largest brands in Bulgaria — and karavani.bg, the market leader in its category.

I've worked with 30+ companies on product strategy, go-to-market, and growth. I have extensive experience in fundraising.

Creator of successful educational programs in the entrepreneurial ecosystem, mentor at Mentor the Young and Teenovator, and speaker at 20+ training sessions and seminars.

I believe every organization needs a clear vision of how to create positive, long-term change. And I'm ready to work with people who want exactly that.

8+
years of experience
30+
companies
20+
trainings
Book a Consultation →

Got a Challenge?
Let's Work on It.

Tell me what you're working on — I'll review your situation and suggest the best way I can help.

I'll respond within 48 hours
No commitment required
Adapted to your specific situation